Featured Articles and Content
A brief list of noteable articles that were written by myself or where I was interviewed or included for my expertise.
Integrating Paid Search into Your Growth Strategy
November 22, 2023 | RightSideUp
A technical and practical approach to incorporating the recent changes in Google Ads campaign types and keyword broadening, real-world attribution issues, and how it ties into an effective growth marketing strategy.
rightsideup.com/blog/paid-search-attribution
How Brands are Integrating AI into their Marketing Strategy
October 17, 2023 | BOFUlab
Summary of how top brands across industries are leveraging AI in their marketing strategy
bofulab.com/ai-marketing/top-brands-marketing-using-ai/
Essential Questions to Ask When Hiring a CTO
September 14, 2023 | Fraction
Outline of what questions and how to approach hiring a Chief Technical Officer.
hirefraction.com/blog/essential-questions-hiring-fractional-cto
Other related content I produced for Fraction:
PageSpeed and Lighthouse Score Impacts on SEO
February 18, 2022 | LimeSpot Support
Technical support article describing how to improve page SEO by leveraging PageSpeed and Lighthouse Score along with commentary on best practices and usefulness of each tool.
support.limespot.com/en/articles/6024023-pagespeed-and-lighthouse-score-impacts-on-seo
eCommerce Personalization Idea Guide
October 3, 2021 | LimeSpot
Adapted guide for eCommerce brands and stores on how to personalize shopping experiences for their customers. Includes tips on how to leverage our product for greater success.
limespot.com/idea-guide
The Pros and Cons of 6 Driveway Materials
July 3, 2019 | The Washington Post
An overview of eco-friendly driveway materials in which I was quoted based on my expertise in green building materials.
washingtonpost.com/lifestyle/home/the-pros-and-cons-of-6-driveway-materials
Killer Algae
October 21, 2000 | NPR - All Things Considered
Interview on the progression of Caulerpa taxifolia (killer algae) in the Southern California waterways and our efforts to eradicate it.
npr.org/2000/10/21/1112856/killer-algae
Other Content
I’ve created several blogs over time on various subjects and topics just for fun which you can find here.
The Chic Ecologist
2008 - 2017+
Over 400 posts about the environment, green products, innovations and more. At it’s peak in 2017, it was averaging more than 1,000 visits per day and was featured on several prominent publications such as Huffington Post, NPR, WSJ, New York Times, an more.